Fentimans x Crufts
A brand extension project to create a product or event from a link between two companies. I found a link between Fentimans and Crufts via the logo of the botanical brewery containing a dog. That dog was the owner Thomas Fentimans dog Fearless who won at Crufts.
This opened the door to make a range of dog friendly beers dedicated to the only 5 dogs to have won the competition more than once.
